Cyprus is widening its appeal, with short breaks, golf trips and cultural tours luring back the Brits.

News that the number of UK tourists fell by 6.8% in 2010 cast a small grey cloud over the 300-plus days of annual sunshine enjoyed in Cyprus. As Brits make up nearly half of the inbound market any dip is noticeable.

However, with operators reporting buoyant sales, and the island having seen a 5% year-on-year increase in bookings for summer 2011, it looks like the sun has come out again.

Gary Boyer, head of purchasing at Classic Collection Holidays, says the operator’s bookings for Cyprus finished 4% up for winter 2010-11, with summer 2011 sales showing a 35% increase. Generally speaking, walking and activity holidays are on the up, and figures also show that 20% of sales are for three to five-night breaks, bucking the perception that Cyprus caters solely for traditional seven and 14-night stays.

Cyplon managing director Harry Hajipapas also reports an increase in the number of people travelling to Cyprus for shorter breaks of about four nights.

“Having said that, the most popular duration among our customers is now for between seven and 10 nights compared to the 14-night duration that used to be the most booked,” he adds.

This feedback is music to the ears of the Cyprus Tourism Organisation, whose recent marketing activity, including the Cyprus in Your Heart branding, is geared to show the diverse appeal of the Mediterranean’s third largest island beyond the obvious attraction of year-round sun.

“The philosophy behind the new brand is that Cyprus is an island of contrasts, offering countless possibilities and choices, whether it is the beautiful sandy beaches, exciting historical sites, mouth-watering cuisine, wonderful scenery or the genuine hospitality of the locals,” says Orestis Rossides, the CTO’s director for the UK and Ireland.

Short breaks

With a flight time of four-and-a-half hours, increased airlift, daily flights from Manchester, Heathrow and Gatwick, and weekly flights from regional airports, it’s easy to see the appeal of Cyprus as a destination for long weekends and short breaks.

What’s more, sun is virtually guaranteed, making winter and shoulder-season stays a good-value choice, either for relaxing on the beach or taking in Unesco-listed cultural attractions such as Kourion and the Tombs of the Kings.

A top short-break destination is Larnaca. The island’s third-largest city is only 10 minutes from the airport and there’s plenty to see and do on Larnaca’s lively mile-long promenade, which is lined with shops, restaurants, bars and pubs, so clients don’t have to venture far afield.

Golfers’ paradise

Cyprus is an emerging golfers’ paradise where players can tee off year-round in an ideal Mediterranean climate. In the absence of wind and rain the only things likely to put golfers off their stroke are the breathtaking views from the greens. Mainly located in the Paphos region, courses are away from the bustle of the main resorts but easily accessible.

New for 2011 is Elea Golf Club, dubbed Nick Faldo’s Mediterranean masterpiece. The 71-par course is centrepiece of the Elea Estate where an on-site boutique hotel and spa is due for completion in summer 2012.

Already well established on the Cyprus golf scene is Aphrodite Hills, the five-star resort complex with plenty on offer for golfing widows and for non-golfers travelling with players.

Golf at Aphrodite Hills, Cyprus

Family favourite

A former British colony until 1960, Cyprus’s historical links have always made it popular with the mature market, with many repeat visitors and a large number of ex-pats living on the island.

But it also has plenty to offer families, with safe beaches, a relaxed lifestyle, tavernas and restaurants that actively welcome youngsters, and accommodation ranging from self-catering to all-inclusive hotels with kids’ clubs and excellent family facilities. Recent developments include a new children’s activity centre, Pirates Village, at Aphrodite Hills.

An added bonus is that everyone speaks English and it’s easy for families to hire a car and get around as Cypriots drive on the left.

Budget options

While Cyprus doesn’t immediately spring to mind as a budget destination there are good deals to be found. Sales of Sunvil’s core product, self-catering villas, remain steady and the operator reports plenty of interest in the rural boutique hotels recently introduced to the programme. These properties, plus village rooms, are excellent for clients seeking a really authentic experience.

Olympic Holidays has seen a swing towards Paphos, which has a good choice in the three and four-star bracket for clients who don’t want to stay in the resort’s five-star hotels.

New to Olympic’s 2011 budget Smart Choice brochure are the four-star Crown Resorts Horizon at Coral Bay and a trio of three-star hotels – the Agapinor in Paphos, Nissiana in Ayia Napa and Crown Resorts Henipa in Larnaca.

Sample product

Sunvil Holidays has seven nights’ B&B at Antony’s Garden House, a 19th-century village inn at Episkopi, from £681 in August, including British Airways flights from Gatwick and car hire.
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Olympic Holidays offers seven nights’ self-catering at Stavrolia Hotel Apartments on the outskirts of Ayia Napa from £505 per adult and £355 per child for travel in August, based on two adults and two children sharing a one-bedroom apartment that sleeps four. Price includes Fly Hellas flights from Manchester.

Prestige Holidays offers seven nights’ B&B in a junior suite at the InterContinental Aphrodite Hills Resort from £4,437 for two adults and two children (aged under six) for travel in August, including Monarch flights from Gatwick.

Destination:
Costa Blanca

Depart:
Newcastle

Dates / Times:
Departing 24/05/2011

Returning 07/06/2011

Duration:
14 Nights

Staying in:
Albir Gardens
Star Rating:
3

Room Type:
Board Basis:
SC

Description:
This attractive complex comprises of apartment blocks situated around a large lake style pool with appealing terrace areas and offers basic, spacious and comfortable accommodation. A short walk will take you to Albir’s beaches and shops along with a great variety of local and international bars and restaurants to take in the relaxed nightlife.

We have many other departure dates and airports available – search online or call one of our travel advisors today.

To book this offer call us on 01823 478305

and quote reference no: 244666-HAY

Prices are subject to change and availability. Hays Travel reserve the right to withdraw promotional prices at any time. All prices are based on maximum occupancy in standard rooms.

Destination:
Thailand
Depart:
Heathrow

Dates / Times:
Departing 07/06/2011
Returning 17/06/2011
Duration:
10 Nights

Staying in:
Ambassador Bangkok and Best Western Premier
Star Rating:
3 and 4

Room Type:
Standard
Board Basis:
BB

Description:
Ambassador Bangkok
The Ambassador Hotel Bangkok Is situated at a prime spot in the heart of fashionable Sukhumvit Rd., Bangkok's legendary commercial district. Half an hour from Bangkok's Don Muang Internation Airport, close to Queen Sirikit National Convention Centre, and near great shopping and entertainment venues, the Ambassdor is only two minutes walk from Nana Skytrain Station.
Best Western Premier Signature
Best Western Premier Signature Hotel Pattaya is an ideal hotel for either a business trip or leisure travel. Our guests may enjoy a wide range of attractions, such as the seaside city of Pattaya, located in the center of the town and boasting beautiful bay views with its convenient location. We offer easy access to the beaches, shopping, restaurants and pubs, a beauty salon, Spa Royal Park, taxi rentals, motor bikes, market convenience store, banks and public transportation. All the city prime entertainment and leisure outlets are within casual distance known as 'Walking Street'.

We have many other departure dates and airports available – search online or call one of our travel advisors today.

To book this offer call us on 0182 347 8305

and quote reference no: 233092-HAY

Prices are subject to change and availability. Hays Travel reserve the right to withdraw promotional prices at any time. All prices are based on maximum occupancy in standard rooms.

Abu Dhabi is cementing its position as the Middle East’s rising star for tourism. Kerry Baggott reports

Abu Dhabi's recent figures speak for themselves. Last year 117,836 Brits visited, up 22% against 2009 and the biggest international increase. Overall, 1.81 million guests stayed in the emirate with guest nights rising to 5.13 million – a 19% increase on 2009.

Notably, the average length of stay in January increased to 3.10 nights, compared with 2.68 nights in January 2010.

Lawrence Franklin, strategy and policy director at Abu Dhabi Tourism Authority (Adta) sees this as an indication that the market is shifting: “The extended length of stay suggests we are making inroads into our goal of attracting an increasing number of leisure guests who spend more time here than those staying on business.”

Much of this increase can be attributed to the opening of headline-grabbing hotels and attractions. First to really hit the news was the completion of Yas Hotel and the Yas Marina Circuit in time for the Formula One in November 2009 and more recently, in October 2010, the opening of Ferrari World – the world’s largest indoor theme park. Add to this the Sheikh Zayed Grand Mosque, one of the biggest – and undeniably one of the most beautiful – mosques in the world.

Still newsworthy into its third year is the island retreat of Sir Bani Yas Island – not only renowned for its exclusivity but also for showcasing sustainable nature-based tourism in the Middle East.

And, for just over a year now, the emirate has offered the chance for everyday folk (with deep pockets) to experience the one of the largest deserts in the world with the opening of the five-star Arabian fortress of the Qasr Al Sarab Desert Resort by Anantara.

Marketing drive

Of course, these attractions have provided real ammunition to the concerted marketing efforts of the Adta team. In the past year, the Authority has participated in 20 trade fairs and in November 2010 it launched a 44-page brochure entitled Opportunity Abu Dhabi: the Travel Trade’s Guide to a Great New Destination.

As well as information about accommodation, attractions and tours, the guide features sample itineraries and essential travellers’ tips. And this year Adta embarks on the second phase of its global marketing campaign – all in mind of hitting its ambitious target of 2.3 million hotel guests by the end of 2012.

The fact that Etihad Airways is doubling its flight frequency between Manchester and Abu Dhabi from seven to 14 flights each week should help meet this goal. The twice-daily service will commence in August, adding to the 21 flights a week it currently offers from Heathrow to its base in Abu Dhabi.

Etihad Airways is further promoting the growth in leisure traffic with its Essential Abu Dhabi marketing campaign. The programme encourages the airline’s passengers to stay in the UAE capital by offering a range of deals on production of the passenger’s boarding pass.

Eyes are also looking expectantly on the cruise market. From October, Abu Dhabi’s Mina Zayed Port will serve as the primary embarkation and disembarkation point for MSC Lirica, with the Italian operator’s maiden regional itinerary sailing 19 eight-day cruises covering five destinations including Dubai, Muscat in Oman and Al Fujairah. It is hoped other cruiselines will follow suit.

In terms of visitor numbers this translates to a potential 39,000 cruise arrivals and strengthens the proposal for a fully-fledged cruise terminal – the feasibility studies of which are currently underway.

Rocco Forte Hotel, Abu Dhabi

More in the pipeline

However, in the meantime, construction of additional attractions continues at a phenomenal pace, and judging by what has preceded it, these groundbreaking projects are going to be equally impressive.

Saadiyat Island is a prime example. It will be the future home of the Zayed National Museum, and of Abu Dhabi branches of the Guggenheim and Louvre museums by 2013. Park Hyatt, St Regis and Mandarin Oriental are some of the luxury hotel names set to open properties there.

On the mainland, new hotels include the imminent opening of Rocco Forte’s 281-room property with extensive spa facilities, while Westin plans to unveil its hotel and spa at the Abu Dhabi Golf Club in the second quarter of 2011. Another eco-tourism project is being developed in the form of Eastern Mangroves, Angsana Resort and Spa, due to open by the end of the year.

Of course, Abu Dhabi has tough competition, namely its glitzy neighbour Dubai. In December 2010, Funway Holidays launched its first brochure for this region, combining Dubai, Abu Dhabi and Oman. Product manager Malcolm Davies says: “Bookings for Abu Dhabi remain small but high value. The majority of clients who visit Abu Dhabi fly there direct with Etihad Airways, but many stop over on their way to Asia or Australasia.

“Abu Dhabi is a quieter alternative to Dubai, but still has the same impressive architecture, exciting new attractions and some unique hotel locations perfect for adventures travellers,”

Sample product

Seven nights at the five-star Shangri-La Hotel, Qaryat Al Beri, in November starts from £1,429 with Kuoni. This is on a bed-and-breakfast basis and includes flights with Etihad Airways and private transfers.

Seven nights at the five-star Fairmont, Bab al Bahr, in November starts from £1,319 with Funway Holidays. This is on a bed-and-breakfast basis and includes flights
with British Airways and private transfers.

An eight-day cruise in November on MSC Lirica, starting from Abu Dhabi and taking in Muscat, Al Fujairah, Ras Al Khaimah and Dubai, plus a two night, pre-cruise stay in a four-star Abu Dhabi city hotel on a B&B basis, starts from £999. The price includes transfer and flights from London or Manchester with Eithad Airways.

sourse: www.travelweekly.co.uk

Combine a hip beach and city break with a tropical island getaway with this special twin centre holiday to Miami and the Florida Keys.

Spend three nights bed and breakfast at the 3* Wyndham Garden Hotel in Miami's South Beach, then discover the stunning Florida Keys with a five night, room only stay at the 4* Hilton Key Largo Grande Resort and Beach Club, all from just £689 including flights.

Miami

Miles of pristine beaches, lively nightlife, great shopping and a Latino vibe – Miami is a glamorous city that begs to be explored. Take a walking tour to appreciate the colourful, art deco architecture, or peruse one of the city's many art galleries. Enjoy freshly-caught fish and the popular 'Floribbean' cuisine in great value restaurants. Visit Little Havana for a taste of Cuba, or go celebrity-spotting on Ocean Drive. After dark, Miami comes to life with an array of glossy cocktail bars and all-night clubs. Shopping fans can choose between unique boutiques in South Beach, bargain outlet malls just out of town and high-end designer stores in Coconut Grove. For families, Jungle Island wildlife park and Miami Children's Museum offer exciting days out. Don't miss fascinating sea life shows and the chance to swim with dolphins at Miami Seaquarium. There's far more to Miami than the beach, but it's world famous for a reason: enjoy energetic water sports, take a boat trip, or simply lie back and soak up the Floridian rays.

Key Largo

With stunning natural beauty and lots to see and do, Key Largo is a unique tropical holiday destination. The island is the first stop on the highway that snakes over the sea from the mainland, connecting the Florida Keys. Sandwiched between the Everglades National Park and North America's only living coral reef, Key Largo offers the chance to spot some fascinating wildlife, from bears to barracudas. Relax on white sandy beaches, take a boat trip through the dazzling jade green waters, or go snorkelling and diving (locals call Key Largo 'The Diving Capital of the World'.) Key Largo has a thriving artistic community, meaning that there are plenty of galleries to visit. You'll also find chilled-out bars and cool nightclubs, as well as in-hotel entertainment. The fishing off Key Largo is world famous, so it's little wonder that seafood is the local culinary speciality. There's an array of international restaurants too, including Mediterranean, Italian and fast food joints. Key Largo's got it all, but don't miss a road trip down the scenic highway to discover more of the Florida Keys.

Wyndham Garden Miami South Beach

Art Deco style hotel close to the beach
More information...

Key Largo Grande Resort and Beach Club

Tropical hideaway in a stunning location
More information...

This exclusive offer is limited and can only be booked by calling

01823 478305